Why Your Dealership Needs a Full-Service Marketing Consultant

In the powersports industry, a profitable dealership boils down to marketing initiatives. A successful powersports marketing strategy can lead to increased traffic, customers, and sales. As an owner, you may not have the time or full knowledge base to properly market your dealership. Enter Go Beyond Creative. We are here to meet your full-service marketing needs. Here are a few reasons why your dealership should invest in a full-service marketing consultant.

Advertising

One of the most important parts of a powersports marketing strategy is to get the dealership name seen by as many people as possible. A full-service marketing consultant can help advertise brands via Google Ads and social media. Having a strong visual marketing advertisement campaign posted online will help to draw in both new and returning customers to your dealership.

Social Media Management

Social media is such a powerful marketing platform. Between Facebook, Instagram, Twitter, and more, many people follow their favorite businesses online. By hiring a full-service marketing consultant, it takes the pressure off of having to come up with daily creative social media posts. Your consultant can make posts that advertise existing products, upcoming sales, or new inventory. The consultant will work to increase the number of followers, thus driving in business.

ROI Reporting

Return on Investment (ROI) is an important metric that should be tracked by all powersports dealerships. This helps owners understand if their investments are profitable. A full-service marketing consultant can easily help your dealership calculate and track this number on a weekly or monthly basis.

Blogging

Most successful businesses have a blog on their website. Blog entries can be written on a variety of topics based on the customer base. For example, a motorcycle dealer might write a blog entry titled “5 Places to Drive Your Motorcycle This Summer.” An RV dealer could publish a blog titled “How to Outfit Your RV for Family Travel.” Blogs are designed to draw customers in with an interesting topic. Contained in the blog will be keywords and links that help drive Search Engine Optimization (SEO). Working at a dealership can be very busy, so having a full-service marketing consultant to take care of the blog is helpful.

Creating a successful marketing strategy can be difficult and time-consuming. You can avoid feeling overwhelmed by hiring a powersports marketing consultant to help. This consultant can create and maintain your brand image and will lead to a larger customer base with increased sales. Contact Go Beyond Creative today for more information about investing in full-service marketing.