SEO stands for search engine optimization. SEO is important to
powersports marketing dealers because it helps their websites rank
higher on search engines. Thus, if someone is searching for a product,
the dealership is more likely to pop up as one of the top sites on the
search engine. SEO can seem overwhelming, and it can be difficult to
know where to start. Here are a few ways to start optimizing your
website.
Keywords
Keywords are crucial to a successful
SEO strategy. Pick a handful of keywords that represent your business.
For example, it could be “RV dealer” or “motorcycle accessories.” Use
these terms over and over again on the website. Include them on the main
page, in the blog, and in alternative image text. Keywords do not have
to be the same forever. They should change as the keywords of the
powersport industry change. Consistent updating of keywords will help
the webpage stay relevant and become highly ranked.
Links
Links are very important to include
on your website. These could be external links or internal links.
External links would lead outside of your website. For example, an RV
dealer might put external links on their website to nearby RV service
centers. When using external links, make sure the site that is being
linked is trustworthy. Internal links are also important. These are
links that take viewers to another part of your website. For example, on
a page about a specific motorcycle model, there could be a link to a
blog entry about accessories needed to go along with the particular
motorcycle. These internal links will increase traffic to different
pages on the website, helping to optimize SEO.
Alternative Image Text
When adding images to a website, it
is important to use alternative image text. Initially, this feature was
made to help visually impaired people know what a picture showed without
having to actually see it. Today, alternative image text also helps
optimize SEO. Search engines consider the alternative text from website
pictures when determining your website rank. Make sure to include a
keyword in the alternative image text as well as a good amount of
detail. For example, imagine your keyword is “motorized RV.” When
creating alternative image text for a picture of an RV, write a
statement such as, “A motorized RV is affordable and comfortable. It
includes a bathroom, bedroom, and kitchen.” This statement is detailed
and uses a keyword. Both of these factors will improve SEO.
SEO can initially seem very
complicated. As you become more comfortable with SEO practices, you will
find that it can greatly help your dealership. The powersports
marketing world heavily depends on Google searches. Through optimizing
SEO, your dealer can increase its rank and begin to show up as a top
site on the search engine. Contact Go Beyond Creative today to learn
about how we can help you optimize SEO.
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