As a dealer, one of the best ways to
gain a Powersports marketing advantage is by using social media. Whether
you sell boats, motorcycles, or RVs, social media can help bring
customers through the door. Be as active as you can on a variety of
different social media platforms including Facebook, Instagram, and
Twitter. Here are some ways to use social media to your advantage and
help grow your dealership business.
Post Frequently
Using social media is an easy way to
improve your SEO ranking. The more frequently you post, the better. Aim
to post on each social media platform once a day. This will help you to
pop up on customers’ news feeds and allow them to interact more with
your dealership. On the posts, provide links to your website or blog to
encourage customers to further explore what you have to offer.
Share New Products
Social media creates a simple
advertising platform for your products. Gone are the days where you need
to get ad space in the newspaper or rent out as many giant billboards
as you can to share your inventory. With social media, you can post new
products daily that can be seen by all of your followers. For example,
if you get a new boat in stock, post a picture with a catchy caption
letting customers know about the new product. It is also a good idea to
provide customers with a link to the item on your dealership website.
This allows them to further explore the specs and price of the new
product. Also, make sure your pictures are visually pleasing. The better
the picture, the more likely it is that a customer will come in to buy
the product.
Run Contests
Running a social media contest will
cause customers to interact more with your page. For example, you could
post a picture of a new item from your catalog and say, “Comment below
if you are interested in getting 15% off this product.” At the end of
the day, randomly select a winner. Another type of contest has customers
post pictures with their new product and tag your dealership in the
picture. For example, tell customers to post pictures with their new RV
and tag your dealership for a chance to win a gift card or be featured
on your social media page. Contests get customers excited about products
while also encouraging them to interact with your page which helps your
visibility in the social media world.
Use Hashtags
Hashtags are very important to your
dealership’s social media accounts. Think about the keywords you use on
your website and blog, and use those as hashtags on social media posts.
For example, every time you post, add #powersportsdealer to the caption.
This allows anyone who follows that hashtag to see your post. Using
hashtags is a good way to increase your social media presence. You can
also be creative with your hashtags. Try out fun hashtags such as
#RVLife to catch the eyes of your customers.
Social media should be an important
aspect of your Powersports marketing campaign. Share what makes your
dealership special through frequent posts on a variety of social media
platforms. Contact Beyond Creative today to learn how to start using
social media to your advantage.
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